An Architect in Search of a Tag Line
December 22, 2018
Some architects are not that proficient with language. At least not the type of language that other folks understand. We are apt to ramble on a little, gesticulating strangely, while a succinct, well-placed phrase clearly illuminating a design concept becomes an increasingly improbable occurrence. Just reread that last sentence, for instance. Exactly.
But sometimes architects need to use words. Case in point: I recently changed the title of my company, which consists mostly of words, or names, or letters, or maybe words, letters and some, and maybe the French phrase for”studio.” Do not judge. This all seemed like a good idea at the moment, but after days of redesigning my site, and redesigning my company cards, and relinking my blogs, and redoing my Facebook page and email accounts, I’m beginning to dislike keywords, and I’m starting to think this was a bad idea. Now all I must do is produce a new business model.
Or maybe I’ll just add a new tag line for my incoming emails and call it a day. Maybe something similar to these.
Jody Brown Architecture, pllc
This may be too subtle. Would I continue to work on a design nicely after my customers ran out of cash? Certainly not. Maybe I’ll just try one more concept.
Jody Brown Architecture, pllc
Architecture is also available in expensive.
Jody Brown Architecture, pllc
Wait. I might have gotten that backward. No, actually it works either way.
Jody Brown Architecture, pllc
I’ll let you in on a secret: It’s taking longer than I thought too. I must bill for additional services.
Jody Brown Architecture, pllc
Additionally, this is my architectural marital status on my new company Facebook page. I’ve three followers up to now. Winning.
Jody Brown Architecture, pllc
Actually, I enjoy this one.
Jody Brown Architecture, pllc
I told you we are not good with language, didn’t I? Additionally, I was only kidding about the”more colour” part. I’m an architect, so we’ll use white.
Jody Brown Architecture, pllc
Note: Architectural egos may seem larger than they actually are. Quite a bit bigger.